# identity.md

## Organization Overview
- **Company Name:** Rip Van
- **Mission:** To provide better-for-you treats, including stroopwafels, wafers, and cookies, made with real ingredients, more fiber, and less sugar, establishing itself as the #1 stroopwafel brand in the US. [Our Story](https://www.ripvan.com/pages/our-story)
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Recognized as the #1 stroopwafel brand in the US market.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to innovation in snacking, focusing on health-conscious options that are genuinely delicious, and utilizing real ingredients. [Our Story](https://www.ripvan.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Direct-to-consumer and retail sales of low-sugar stroopwafels, wafers, and cookies, emphasizing healthier snacking options.
- **Location(s) and Geographic Presence:** Primarily operates in the US market.
- **Key Partnerships and Affiliations:** Details forthcoming.